Experiential Design for a D.C. Pop-Up
My team handled the branding, POS materials, window displays, and signage design for a three-month luxury pop-up in D.C. Our goal was to attract foot traffic into the store through eye-catching design while delivering a cohesive, elevated brand experience at every touchpoint inside. We also managed pre- and post-promotion efforts, including driving attendance through sign-ups and following up with attendees to extend engagement beyond the event.
Creating A Digital Identity and Brand Experience For Luxury Wine
I led a high-performing creative team in developing and executing the scope of work for six prominent in-house brands, with a special focus on one of our lifestyle wine brands, SALDO, which caters to the curious and adventurous.
From concept to execution, I oversaw on-location product and lifestyle shoots, led tone-of-voice workshops in collaboration with our copywriting team, and directed the creation of high-performing print and digital designs.
My team and I curated and managed a visually compelling world for the brand, ensuring a cohesive and impactful presence across all touchpoints. Additionally, we played a key role in designing in-store activations that further elevated the brand’s experience.
