An Evergreen Product and Lifestyle Shoot for a Cult Following Wine. Literally, during a blizzard in Park City, UT.

Over a 2-3 month period, my team and I tackled a brief from our in-house client, High West. The challenge was to address the ongoing bottleneck created by frequent shoots throughout the year, which were delayed due to product shipping, and talent availability, and the limited content from the High West Distillery in Park City.

To resolve this, we sketched out several scenes, created storyboards, hired talent, and traveled from coast to coast, capturing over 300 photos that could be used throughout the year. These photos were used for digital, print and POS. This approach not only streamlined production but also saved over $150K in costs.