Summer Vibes with Zennngyy Wine: Gen Z's Perfect Wine
For this project, I led the concept and on-location production for a lifestyle-driven entry-level luxury wine. Supported by a full production team, set designers, an award-winning photographer, and other top industry professionals, we captured a high-performing evergreen shoot to be used across omini channel platforms.
Emails That Generated Over $1M in Sales for Gen Z
By dedicating over 103 hours to researching best-in-practice emails, from copy to layout and photography, I ensured our campaigns stood out in a competitive market. I championed my team to shift our mindset—no longer thinking like a traditional wine brand, but instead, embracing the bold, creative approach of a lifestyle brand. And, man, did we have fun doing it. The results speak for themselves: these emails generated over $1M in collective sales, proving that our innovative, unconventional strategy resonated deeply with Gen Z consumers. The proof is in the pudding, and the success of this campaign reflects our team's dedication to pushing boundaries.